Dewey Nicks

A fashion photographer, commercialand short film director, as a young boy Nicks was exposed to glamour and eccentricity and became intoxicated in it all, from trips to Hollywood with his family. His passion for Fashion and art drew him to study photography in California.

Nicky has worked for many labels and magazines, including Vogue, Marie Claire, Roxy, Puma and many more. He has also created classic advertising images for clients including Tommy Hilfiger, Guess, and Polo.

In 1995, Nicks added Commercial Direction to his resume. An Ameritrade spot in 1999 garnered him the U.S. Comedy Arts Festival Award for “The World’s Funniest Commercial.” That same year he became a Director’s Guild nominee for outstanding directorial achievement in television commercials.

The Brief: Dewey Nicks is your brief, absorb your self in his life and

http://www.superstudio.tv/REMARRIED.html

create whatever you want but using Nick’s as the inspiration.

I decided i would put myself in Dewey Nick’s “fashion shoes”. See what its like to be present at a photo shoot… so i did my own.

These were only a few of the shots taken. I was inspired by his use of bright bold colours and have shown this in my own way, i then decided to take the project further and make a garment out the photo’s i had taken.

Then with a little help i put all the frames i toke into a mini still motion vidio.

http://www.youtube.com/watch?v=76upUiT2eQ8 

I started researching and collecting boxes and realised that so many are aimed at children. The only adult cereal available was plain and boring or organic. This is when i realised my box needs to be a fun cheeky adult cereal.

and this is what i came up with ….. …

ADULTABIX !     ”cereal-ously sexy”   His and Her nibbley bits, fruity flavoured naughty shapes.

30 MIN COMMERCIAL : http://www.youtube.com/watch?v=sPeyudxnBI0

coming soon to stores near YOU…..

Taking inspiration from the films “Eraserhead” and “Helvetica” you must now produce one of the following:

1. a set of nine surrealist typographic statements. 

2. a minute long surrealist typographic film.

In  college i did a project on Surrealism, so i already knew a bit about it. I also reserched the definition of  a statment:  The act of stating or declaring, with this knowledge i came up with these statments.

After watching High School Musical 1 and 2, i came to the decision that the film expresses the wrong messages to teenagers in how they should look and act.  It portrays sex appeal and social stereotyping. I feel that young kids watching this want to aspire to these characters, and nowadays they can with high school musical outfits, jewelry, wigs, dolls etc… there is just about everything u can buy in this brand.

so being very against High School Musical i desided to make my own “branded” voodoo dolls.

I started by jotting down a page of excuses .e.g

• my dog ate it
• a martian abducted me and toke my homeworke
• my printer ran out of ink
• i couldnt afford to bye the paper
• i spilt my dinner all over it
• i was sick on my homework …. and so on.

then i thought about the excuse: i would rather be playing with Lego, i knew that i had lots of Lego i used to play with when i was a child. I went in the loft and found all the Lego and started to PLAY !

In the Second week after realising this didnt really follow the brif and now knowing what i was actually surposed to do, i started taking more pictures of things in the form of letters.

MORE LETTERS TO COME and change

My chosen Brief : 1. Alphabet In the Environment. Using your camera, construct an entire font using only shapes found in the environment. Letters must all be scaled to a similar size and laid out A-Z in a grid system format on an A1 Sheet of paper. be creative. No photographs of actual letter forms (e.g. shop front lettering.

In the first week of this Project i miss interpreted the brief, i collected items from the environment and put them in the shapes of letters.

It took some time to work out wheather i wanted the alphabet to be the same font (of items) or to have a variety of different things. After asking peoples opinions and making “mock-up’s” i desided to go with just the one item wich stood out the most and that was the bamboo with the grass. The colours are vibrent and they contrast with eachother giving the whole alphabet a real “natural look”.

The Brief i chose was :”Alone with Everybody” is the title of Charles Bukowski Poem, create and express this title photographically.

i set out on a trip to central London, through out the whole journey i toke photos trying to create the scene. The image below stood out as my favourite, i love composition of the image the way everyone is sort of facing me in the opposite direction. I am also drawn to the scale of the image, how there is people up close and then they all merge into the background. The scaffolding and traffic lights almost give the picture a sense of being framed.